The Expo runs from May to August 2012 in Yeosu, on the south coast of Korea. Victoria will use the Expo as a platform to develop business-business and government-government links in South Korea, with the aim of increasing exports of goods or services to South Korea and encouraging inward investment to Victoria. Whilst the Expo is a headline activity, we will seek to engage in a strategic manner with key stakeholders in South Korea.

A large scale trade mission - "Victoria Week" to South Korea is planned for 7-12 May and will cover multiple sectors, including:

• Food & Beverage (including participation in Seoul Food and Hotel trade show and showcase events with Dairy Australia and MLA)
• Agribusiness & Water
• Tourism
• Clean Energy Technology
• International Education
• Urban System Design
• Arts
• ICT

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It is anticipated that a program of activities will be developed for each Victorian company in Seoul and Busan, which may include:

• Qualified business to business meetings in partnership with local consultants, Austrade and other providers;
• Trade show participation (for food and agribusiness companies, or service companies supporting these sectors);
• Sector specific seminars/ forums;
• Showcase networking events for all Victorian participants, featuring Victorian food and wine; and
• Senior government representation.

Victoria Week will culminate in the opening of the Australian Pavilion at Yeosu on Saturday 12 May. No other activity is planned for Victorian companies at the Expo site at this stage.

Subsidies

Eligible companies will receive a $2,000 subsidy (excluding GST) to offset their costs of participation. These subsidies will be payable after the trade mission, on submission of relevant documentation.

Following on from the Korean Mission, companies may wish to travel on to participate in the Victorian Mission to China from 14 May.